
Meet Seventeen Social
Strategy-led social media support, built with small businesses in mind.
My Approach
At Seventeen Social, the goal is simple:
To make social media strategy accessible, purposeful, and effective for small business owners.
The ones who are doing everything themselves, often feeling the pressure to keep up with trends, tech, and the content treadmill.
Social media shouldn’t feel like a time vacuum or a mystery to solve.
I bring simplicity without being basic, precision without the overwhelm, and a human, personal approach in a world of AI noise and social media confusion.
No retainers or long term contacts.
I’m Steph, and I’ve spent the last ten years of my career leading social media teams for global businesses.
Building strategies, creating content, and aligning every post with business goals.
From global travel and tech brands, to local food and lifestyle businesses, and even a couple of years agency side, I’ve worked across sectors, platforms, multiple marketing departments and industries, with a focus on delivering results.
Seventeen Social was born out of a simple idea:
To make that level of social media support accessible to small businesses, and to bring expertise, clarity, confidence, and strategic thinking to those who need it most - but maybe don’t have the budgets or capacity for large scale teams, retainer contracts and agencies.
My goal is to help independent businesses across Newcastle, the North East, and beyond, simplify their socials through strategy so they can show up with purpose and achieve results.
Social media doesn’t need to be complicated, it just needs to be built especially for you.
A bit more?
Before launching Seventeen Social, I spent a decade not just in corporate social media, but also growing a trusted local presence through my North East Blog, Instagram and Facebook channels.
Over the years I’ve connected with creators, PR teams, independent business owners, and local brands across the North East, sharing their stories, collaborating and often having conversations with them about social media.
Those conversations, over coffee, at events and even in my DMs are also the inspiration behind Seventeen Social. Because time and time again I’d hear their struggles and know I could help.
This consultancy brings together everything I’ve learned and loved, from global strategy to grassroots storytelling, to help small businesses who deserve more than just content for content’s sake, without signing up to big budget retainer contracts. I hope to bring a pay for what you need, when you need it offering that genuinely helps you and your brand.
Meet The Founder
Strategy shouldn’t be complicated or overwhelming.
Over-complication holds people back. I bring focus and clarity:
Strategy outperforms trends. No copy and paste templates, just precise, considered guidance, tailored to your brand.
AI is powerful, but personal still wins. I help balance both to your advantage.
In a world of automation, real brands stand out. I help make yours feel personal, intentional, and aligned.
Content should come naturally - but be backed by intent.
If it’s not SF | 17 approved, don’t use it!
What I Believe
Why Work With Seventeen Social
It’s easy to see why small business owners are overwhelmed with social media noise, trends, and content pressure, while also running their business.
Seventeen Social aims to offer real support that’s built around you, not a one-size-fits-all model, and based on real experience - not a digital downloadable course from someone selling the dream on Instagram.
Whether you’re after a one-off strategy session, a full content plan, or support to make your socials feel less stressful and more effective, I’ll help you connect the dots between what you post and what you want to achieve.
Good social media isn’t about going viral, or downloading templates off Etsy.
It’s about knowing your business, understanding your audience, and making smart use of your time.
In a nutshell, we offer:
10+ years experience in senior global in-house roles
A strategy-first approach, no fluff, no guesswork
Local understanding paired with global experience
Personalised support, not templated processes
Human, clear, and empowering
Just strategic, simple support that fits your business.
I promise you will leave a session with me feeling inspired and motivated.