Meet Seventeen Social
Strategy-led social media support, built with small businesses in mind.
My Approach
Seventeen Social makes experienced, strategic support accessible to small businesses and creatives managing social media alongside everything else.
You don’t need to keep up with every platform, trend or new tool. I use real data to help you decide where to focus and make sure your social media supports your wider business goals.
You’ll get straightforward advice, a strategy built specifically for your business and direct support backed by more than 15 years of hands-on experience.
I’m Steph, I’ve worked in social media for more than 15 years, including the last decade leading social media teams for global businesses.
I’ve built strategies, created content and made sure what happens on social media supports the priorities of the wider business.
My experience spans global travel and technology brands, local food and lifestyle businesses and a couple of years agency-side. I’ve worked across different sectors, platforms and marketing teams, but the focus has always been on understanding what the business needs and using social media to help achieve it.
I started Seventeen Social to make that level of experience available to small businesses and creatives who might not have the budget, capacity or need for a large team or agency retainer.
My aim is to help independent businesses across Newcastle, the North East and beyond make social media more manageable, and make sure the time they spend on it is taking them closer to their goals.
Social media doesn’t need to be complicated, it just needs to be built specifically for you.
A bit more?
Before launching Seventeen Social, I spent a decade building my own trusted local presence through my North East Blog, Instagram and Facebook channels.
Over the years, I’ve worked with creators, PR teams, independent businesses and local brands across the North East. I’ve shared their stories, collaborated with them and had countless conversations about the realities of managing social media alongside everything else.
Those conversations are a big part of why I started Seventeen Social. I kept hearing brilliant business owners say they didn’t know what to post, whether any of it was working or how they were supposed to find the time for it all.
So I created the kind of consultancy I felt was missing: experienced social media support that small businesses can access without signing up to an agency retainer. You can book exactly what you need, whether that’s an hour of advice or a complete strategy.
Meet The Founder
Strategy shouldn’t be complicated or overwhelming.
It should help you focus your time and make confident decisions, and it should definitely come before the latest trend.
There are no ‘copy and paste’ templates here; the advice you receive will be based on your brand, your audience and what you want to achieve.
AI can be useful, but it can’t replace knowing a business properly. I’ll help you apply it where it makes sense without losing the personality that makes your brand different.
Content doesn’t need to be constant, but it does need a reason to be there.
If it’s not SF17 approved, don’t use it!
What I Believe
Why Work With Seventeen Social
It’s easy to understand why social media feels overwhelming when you’re trying to run a business at the same time.
Seventeen Social offers personal support based on your business - not a generic process or a downloadable course promising overnight success from someone selling the dream on Instagram.
Whether you need a one-off strategy session, a complete content plan or help working out why your current social media isn’t delivering, I’ll look at your business, your goals and the data before recommending what comes next.
Good social media isn’t about going viral, or downloading templates off Etsy.
Instead the focus should be on understanding your audience, supporting your business priorities and making better use of time.
When you work with Seventeen Social, you get:
15+ years social media experience, including senior, global, in-house roles
A strategy-first approach, guided by real data
Local understanding combined with global brand experience
Support tailored to your business rather than a templated process
Access to a real human
Flexible services without a retainer or long-term contract - unless you want one!
I promise you will leave a session with me feeling inspired and motivated.