Social Media Strategy Services
Social Media should actually work for your business
At Seventeen Social, every service is designed to do just that, with strategy, purpose, and clarity at the core. From these services, it should feel simpler, more focused, and aligned with your business goals.
In 2025, anyone can post, but not everyone can post with purpose. With over a decade leading in-house strategy for global brands, agency experience, and creator insight, I help independent businesses turn content into conversions, platforms into pipelines, and posts into real impact.
No fluff, no recycled templates. Just smart, strategic support tailored to your business and delivered clearly so you show up with confidence and content that performs.
Whether you’re starting from scratch, feeling stuck, or ready to scale, there’s a service built for you, and if not get in touch!
Explore my signature strategy-led services below.
Strategy-Led Social Packages
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Signature Strategy Service
Ready to stop winging it?
A detailed, long-term, holy grail social media strategy.
Who it’s for:
Business owners ready to get serious about their social media, and want a senior expert to map out a strategy that aligns with their goals, without signing an agency and being locked into retainers. People who want direction and purpose for their social media channels and can build on this over time.
What’s included:
90-minute detailed consultation and questionnaire
Complete Social Strategy:
Brand positioning & messaging
Audience personas
Content pillars & key themes aligned with business goals
Competitor Analysis/Aspirations
Strategic Roadmap
Growth & Conversion tactics
Custom content examples to bring strategy to life
10 content ideas to get you started with detailed instructions
Because posting is not a plan.
Price: £650 - £1050 depending on depth and profiles
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Strategic Content Plan (Done For You)
Take the guesswork out of what to post.
A strategic content plan and roadmap with ready-to-go ideas detailed for you to create.
Who it’s for:
Those who want a month+ of strategic but creative content ideas rooted in brand messaging, not trends.
What’s included:
Content Strategy
Full content calendar plan for 1 month:
20+ tailored ideas
Captions with strategic hooks & CTAs
Format mix (reels, carousels, stories)
SEO & engagement input
Detailed direction for content creation
Post with purpose, not panic.
Price: £500 - £600
*Content creation done for you is an additional cost and limited availability
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Strategy Power Hour
One hour. Your questions, answered.
If you’re looking for expert insight, fast clarity, or guidance on a specific topic.
Who it’s for:
Anyone. Business owners at any stage from pre launch to established teams, marketers, influencers, social media execs. Time to ask an expert your one-off questions and discuss specific problems with no long term commitment or agency prices.
What’s included:
60-minute 1:1 Consultancy session to talk about any social media topic of your choice
Pre-call questionnaire to guide the session so I can come prepared
Follow up notes and action plan (within 48 hours)
You will leave this call/meeting feeling inspired and motivated.
Prices:
Business Edition: Up to 2 people can join. 60-75 minute session. £100
Creator & Side Hustle Edition: Creators, side hustlers, solo founders. £75
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The Social MOT
Not sure what’s working? Let’s find out.
A detailed social media audit for businesses or individuals.
Who it’s for:
Businesses or individuals wanting clarity on how to improve and grow their socials. Learn how to use insights to drive your results and where to focus next.
What’s included:
Social media account audit
Competitor review/Aspiration Analysis
Action plan with quick wins and long-term improvements
Learn what’s working, fix what isn’t.
Price: £175 - £250 depending on number of channels
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Brand/Launch Messaging Toolkit
Because your content is only as strong as your message.
Up your business-as-usual game with this brand messaging package to clearly share your brand story.
Who it’s for:
If you are launching a new brand, or you have channels but only post when there is something ‘new’ to share. If you don’t know where to start, or lack structure and aren’t quite connecting with your audience.
What’s included:
Brand story mapping exercise
Voice & tone guide
Applying your key brand messages to social media strategy and content
10 tailored ideas for BAU social media content - either for launch or to kick start your accounts again.
Price: £225 - £275
*Content creation done for you is an additional cost depending on availability
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The Content Kickstart
Suffering from inconsistency, lack of time and content quality?
Let’s kickstart your content.
Who it’s for:
Small businesses that need to show up consistently but don’t have the time or team to create content from scratch. Businesses posting at random without a clear plan or connection to business goals.
What’s included:
60-minute content strategy session
3/4 content pillars
15-20 tailored social media post ideas, including reels, carousels and static post ideas (with scripts, hooks or trends)
Social SEO guidance
Option to add on content creation - limited availability as one off packages on request.
Price: £395
Sounding Board Services
Because sometimes you just need a second opinion from someone who actually knows their stuff.
This Strategic Sounding Board service is for when you already have a team, an agency, a content creator, or even a candidate for your business, but you need a second opinion.
Seventeen Social is not here to replace your team or current partnerships, but we can help you get more from them and provide a sense-check on what’s already happening.
Whether you’re working with a content creator, hiring or changing agencies, recruiting in-house, you might be wondering:
Is this the right fit? Are we making the right decisions? Is this value for money?
Are we getting what we need as a business?
As a senior social media professional with over 10 years of real-world social media experience,
I’ll be your behind-the-scenes consultant that can give you honest advice.
The Social Second Opinion
Your behind the scenes consultant for a confidential 1:1 session that gives you clarity before making big decisions - or confidence in the set-up that you currently have.
Includes:
Pre-call form to gather context
60-75 minute call
Review of your set-up (internal or external)
Strategic recommendations and feedback
Follow-up notes and next steps
Who it’s for:
Founders working with a freelancer or agency but unsure if it’s working
Teams hiring someone new but unsure what to look for
Business owners who want more strategic value, not just posts
Anyone wanting an expert second opinion before making a move
What it solves:
“I’m not a social expert — how do I know this is right?”
“The proposal looks good, but is it actually what we need?”
“I want to ask better questions but don’t know where to start.”
Optional Add-Ons
Document Review: £95
Send me social media job descriptions, presentations, agency proposals, company social media policies to review before you launch or sign. I’ll break it down for clarity, red flags, and whether it aligns with your goals.
Content Review: £125
Let me review a month of your social content to assess whether it’s aligned with your brand, message, and goals - and suggest where it could perform better.
“When we were first starting our business, Steph was amazing, giving us her time that was incredibly valuable to us as a company. Her knowledge of the social media landscape is second to none and she knows how to perfectly tailor your online presence to get in front of the right customers. She's incredibly passionate and will help you no end!”
— Mark M, BlueHare Films Ltd
