Social Media Strategy & Content Services
Social Media should actually work for your business
At Seventeen Social, every service is designed to do just that. Strategy sits at the heart of social media success, helping it to feel simpler, more focused and better aligned with your business goals.
Anyone can post, but using social media to support your business takes more thought. With over a decade leading in-house strategy for global brands, alongside agency experience and my own creator insight, I help independent businesses understand the role social media should play and build a strategy to achieve it.
There are no recycled templates or generic recommendations. The support you receive will be tailored to your business, clearly explained and focused on helping you create content that performs.
Whether you’re starting from scratch, feeling stuck or ready to scale, there’s a service for you. If you can’t see exactly what you need, get in touch.
Explore my signature strategy-led services below.
Strategy-Led Social Packages
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Signature Strategy Service
Ready to stop winging it?
A holy-grail, data-driven social media strategy you can put into action and build on over time.
Who it’s for:
Business owners or creatives who are ready to take their social media more seriously and want a senior expert to map out the way forward.
You’ll get a strategy shaped around your business and goals, without signing with an agency or committing to an ongoing retainer.
What’s included:
90-minute detailed consultation and questionnaire
A full audit of your current social media presence
Complete Social Strategy:
Brand positioning & messaging
Audience personas
Content pillars & key themes aligned with business goals
Competitor & aspirational account analysis
Strategic layered roadmap
Content framework & application based on audit data
Custom content examples to bring strategy to life
10 content ideas to get you started with detailed instructions
Because posting alone is not a strategy.
Price: £1100 - £1450 depending on depth and number of profiles
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Strategic Content Plan (Done For You)
Take the guesswork out of what to post.
A month of content planned around your brand messaging and business priorities, with ready-to-go ideas detailed for you to create.
Who it’s for:
Those who want a month+ of creative ideas based on your brand and what you want social media to support, not a list of trends that could belong to anyone.
What’s included:
A planning consultation and questionnaire
A review of your brand messaging, current content and priorities
1 month strategic content roadmap & applied framework
15-20 tailored content ideas
SEO & engagement input
Detailed direction for content creation and execution
A handover call to talk through the plan
Your month of content, mapped out.
Price: £650 - £950
*Content creation done for you is an additional cost and subject to availability
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Strategy Power Hour
One hour: your questions answered.
Expert advice on the social media questions or problems you need help with, without an ongoing commitment or agency fees.
Who it’s for:
Anyone who could benefit from an experienced second opinion. That includes business owners at any stage, in-house marketers, creators, influencers and social media professionals.
What’s included:
A focused consultancy session on the social media topic of your choice
A pre-call questionnaire so I can prepare in advance
Follow-up notes and an action plan within 48 hours
You will leave this call/meeting feeling inspired and motivated.
Prices:
Business Edition: Up to 2 people can join. 60-75 minute session. £150
Creator & Side Hustle Edition: Creators, side hustlers, solo founders. £75
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The Social MOT
Not sure what’s working? Let’s find out.
A detailed social media audit for businesses or individuals.
Who it’s for:
Anyone who wants to understand how their social media is performing, what needs improving and where to focus next.
What’s included:
A full review of your chosen social media accounts
Profile, content and performance analysis
A review of how your social media supports your wider goals
Competitor and aspirational account analysis
An action plan covering immediate fixes and longer-term improvements
A handover call to talk through the findings
Learn what’s working, fix what isn’t.
Price: From £350
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Social Brand & Messaging Toolkit
Because your content is only as strong as your message.
A practical toolkit to help you bring your new brand to life on social media.
Who it’s for:
New brands preparing to launch or rebrand on social media, or existing businesses that only post when there’s something new to share.
It’s also for anyone whose social media feels inconsistent, lacks structure or doesn’t quite sound like their business.
What’s included:
A discovery consultation and questionnaire
A review of your existing brand and social media presence
Brand story mapping specifically for social media
Key messages and recurring topics to use across your channels
A social media voice and tone guide
Profile and bio messaging recommendations
10 tailored content ideas for your launch or to get your existing accounts moving again
Price: £400 - £600 depending on the number of channels and level of support required.
*Content creation done for you is an additional cost depending on availability
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The Content Kickstart
Struggling to post consistently?
Let’s give you something to work with.
Who it’s for:
Small businesses and creatives who want to create their own content but need help deciding what to talk about and where to begin.
It’s ideal if your posting has become inconsistent or disconnected from what your business is trying to achieve.
What’s included:
A 60-minute content planning session
Three or four content themes based on your brand and business priorities
10 tailored ideas across Reels, carousels and static posts
Suggested hooks, key messages and formats for each idea
Social search and SEO guidance
A written summary to refer back to after the session
Price: £395
Done-for-you content creation can be added as a one-off package, subject to availability.
Content Creation Projects
Flexible content creation for a project, specific campaign, event or special occasion.
I work with businesses, brands, community groups and individuals on one off projects. That could mean creating a series of videos over several weeks or coming along to capture everything on the day.
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Reels created for a short-term campaign
Content from a product, service or venue launch
A collaborative event involving several local businesses
A pop-up, workshop or one-off experience, such as Pilates on the beach
A community or charity event
Personal brand projects - raw footage, edited reels, whatever you need
Price: Quoted by project.
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Wedding content for you to post of your special day
A milestone birthday or special celebration
A baby shower or hen party
A group day out or weekend away
Price: Quoted by project.
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A planning call and agreed shot list
On-site photo and video capture
Edited Reels and short-form videos
Raw or edited clips to use afterwards
Live Stories and event coverage
Captions and content scheduling for business projects
Every booking is tailored to the occasion, location, timeframe and amount of content required.
Price: Quoted by project.
The Social Second Opinion
A confidential 1:1 session for when you want an experienced view before hiring someone, signing a proposal or changing your current social media set-up.
I’ll look at what you have in place, listen to what’s concerning you and give you an honest opinion on whether it’s working for your business.
What’s included:
A pre-call form so I understand the situation in advance
A review of your current internal or external set-up
A 60–75-minute confidential call
Honest feedback and practical recommendations
Follow-up notes covering what to ask, check or do next
Who it’s for:
Founders who aren’t sure whether their freelancer or agency is the right fit
Teams preparing to recruit but unsure what experience or skills they need
Business owners receiving plenty of posts but not enough strategic input
Anyone who wants an expert opinion before making a decision
Questions you might want help with:
“I’m not a social media expert, how do I know whether this is right?”
“The proposal looks good, but is it what our business actually needs?”
“What should I be asking before I agree to this?”
Price: From £250, depending on the set-up being reviewed.
Optional Add-Ons
Document Review: £95
Send me a job description, agency proposal, presentation or social media policy before you publish, sign or agree to it. I’ll highlight what’s missing, what needs questioning and whether it reflects what your business needs.
Price covers one document of up to 15 pages. Longer or multiple documents can be quoted separately.
Content Review: £125
I’ll review up to one month of content from one social media channel and assess whether it sounds like your brand, supports your wider goals and gives your audience a reason to engage. I’ll also explain what could be stronger.
Additional channels or larger volumes of content can be quoted separately.
Sounding Board Services
Because sometimes you just need a second opinion from someone who actually knows their stuff.
This Strategic Sounding Board service is for when you already have a team, an agency, a content creator, or you’re thinking about hiring someone, but want an experienced view from outside the business.
Seventeen Social isn’t here to replace your team or existing partnerships. I can help you get more from them and sense-check the work that’s already happening.
Whether you’re working with a content creator, choosing or changing agencies, or recruiting in-house, you might be asking:
Is this the right fit? Are we making the right decisions? Is this value for money?
Are we getting what we need as a business?
With more than 15 years of real-world social media experience, I’ll work behind the scenes and give you straightforward, honest advice.
“When we were first starting our business, Steph was amazing, giving us her time that was incredibly valuable to us as a company. Her knowledge of the social media landscape is second to none and she knows how to perfectly tailor your online presence to get in front of the right customers. She's incredibly passionate and will help you no end!”
— Mark M, BlueHare Films Ltd
